Starting his forest products industry career with MacMillan Bloedel in 1995, Cees progressed through sales, marketing and leadership roles within the company, and later, with Weyerhaeuser.

In 2002, Cees founded Hunter Consulting International a full-service consultancy specializing in forest products and building materials. The company quickly established itself as a leader in its field – delivering award winning and results oriented market development and promotion programs in North American and internationally.

In 2008, Cees was engaged to lead the Binational Softwood Lumber Council (BSLC) and took on the additional responsibility of Chief Marketing Officer for the Softwood Lumber Board (SLB) after it was established in 2012. In December of 2018, Cees was appointed President and Chief Executive Officer of the SLB.